The Body Shop Near Me
The Body Shop is a UK-based retail company with a variety of skin care products. It offers products for the eyes, feet, hands, and other areas of the body. In addition to cosmetics, the store also sells aromatherapy and organic products. Founded in 1976, The Body Shop is a company that’s been around for a while.
During the 1980s and 1990s, it was a leader in the cosmetics market. However, it’s success was challenged by a number of factors. One was that it offered a range of products, but didn’t have a large advertising budget. Another was that it didn’t advertise in the usual women’s magazines.
But the most impressive feat was that The Body Shop was able to remain viable during two recessions. Auto Repair Los Alamitos Those recessions happened in the late 1980s and early 1990s. This was partly due to its reliance on word-of-mouth marketing.
Having been a niche player in the cosmetics industry, The Body Shop had never had the opportunity to compete with established, larger cosmetic companies like Estee Lauder and Lancôme. Instead, the shop focused on providing affordable, high quality natural ingredients.
However, the company had to find a way to make its products known to Americans. That’s why it began using more traditional marketing techniques. These included launching a direct-to-home shopping program, creating an in-store promotion program, and developing more aggressive advertising campaigns. All of these initiatives were designed to give customers more information about the products.
A new product was also introduced. In addition to its regular assortment of face, hand, and foot lotions, The Body Shop developed a line of men’s skin care products. Those products included shaving lotions and men’s oils.
As the company grew, The Body Shop decided to diversify its offerings. For example, it opened a franchise in Mexico. Also, it announced a joint venture with Bellamy Retail Group LLC.
As an example of the company’s social consciousness, it began a Trade Not Aid program. This involved working with suppliers to ensure that they practiced non-exploitative labor practices. Furthermore, it promoted causes in its stores and on its website.
Another example was its Ruby doll campaign. Originally designed to draw consumers into its stores, the campaign made its mark on other countries. Among them, Japan. To promote its Ruby merchandise, the company installed 40-by-60-foot banners in 289 locations in the United States.
Other notable efforts include a relaunch of its skin care lines. Additionally, it released a new hairstyling line. Despite its size and growth, The Body Shop managed to remain a financially sound company.
In fact, it has survived a tumultuous period that includes a recession and two major financial blunders. During this time, its share price dropped by 11 percent. Fortunately, the stock started to stabilize once the rumors were over.
Whether or not The Body Shop is around for the long haul remains to be seen. However, it has maintained a storied history by maintaining its commitment to being a good corporate citizen.